New promotional postcard design

Having recently designed my latest promotional postcard, I thought I’d talk a little about my process for those who may be interested.

I make my postcards a little larger than the standard 4×6″, instead going with a 5×7″ size. I feel this has a better impact, and allows for more/larger images. Plus, the cost of mailing them is the same as the smaller size, and I feel the slightly increased cost for printing is well worth the end result.

For the front, I decided to use a few images from some upcoming books I’m working on. This is the first time I’ve used more than one image on the front, and I’m quite happy with the result. In the past when I’ve used only one image, I tend to regret my choice of image after I get them printed, so I figured using three images would triple my chances for liking the end result!

I always make sure to include my contact information on the front, and on the back I repeat my contact information, and list some of my published books. I actually got the idea to list my published works from a blog post Elizabeth Dulemba made about her postcard creation process. Providing this extra information for Art Directors is such a great idea, I can’t believe I didn’t think to do this (although, this is only my second postcard, so I’m still learning what works best.) At the time of printing this postcard, I was unable to list some of my upcoming books as they are not published yet. I’m already looking forward to designing my next postcard so I can add them on.

On the back, I opted to show an arrangement of small thumbnails instead of one or two larger images. I wanted to capture as many different samples of my recent artwork as I could, while also making it fun and interesting to look at.

I left some space at the bottom for my mailing labels, and I strategically placed the thumbnail of the frog where the stamp will go. Hopefully this entices the recipients to peel off the stamp to see what is underneath!

Lately I’ve been using Overnight Prints to handle the printing for my postcards. I find them to be well-priced, quick, and the quality is excellent.

My goal is to send out new promotional postcards 3-4 times per year. I send them to a selected group of Art Directors and Editors on my mailing list that I’ve built from researching on the internet, within the Children’s Writer’s & Illustrator’s Market book, and from the market surveys available to SCBWI members.


  1. Great postcard! I appreciate you sharing your process with us. Making promotional material is one of those things that we just kind of have to “wing,” so it helps to see how someone else does it.

  2. Looks great Chris! Thanks for the love.

  3. Thanks for sharing! I like your idea of placing your info on both the front AND back.